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Funding enables �����ؿ� to accelerate international expansion and scale its operating system for connected and automated operations. BMW i Ventures and Telekom Innovation Pool co-invest and announce commercial partnerships.

�����ؿ�, a leader in connected and automated processes, today announced a successful $130 Million Series A fundraise. Thomas H. Lee Partners, L.P. (“THL”), a premier private equity firm investing in growth companies, led the round with co-investments from BMW i Ventures and Telekom Innovation Pool (TIP), Deutsche Telekom’s strategic investment fund. �����ؿ� will leverage the investment to accelerate the development of its automation technology and to continue its expansion in North America and Europe.

Headquartered in Munich, Germany, �����ؿ� provides cloud software that captures, optimizes and automates processes in manufacturing, logistics, and sports. Operating under two core segments, �����ؿ� Industries and �����ؿ� Sports & Media, the company’s full Internet of Things (“IoT”) stack product portfolio combines software with any sensors and connected devices, creating an end-to-end solution for automation. �����ؿ� Industries’ technology enables companies like BMW, Continental, Siemens, and Airbus to improve productivity as well as sustainability and reduce costs in manufacturing and logistics. In sports, �����ؿ�’s automated real-time content generation enables the analysis of athletic performance as well as the enrichment of sports broadcasts with novel data, for example for augmented reality applications. Through its work with FIFA and 80% of the NBA teams in the field of live player and ball tracking, �����ؿ� enables real-time insights into conditioning, performance, and game strategy.

“Our vision is of a world in perfect flow. Wherever assets, people or operations are in motion, we can improve and automate the underlying processes. The investment round will provide us with growth capital to scale and further expand our leading operating system for process automation. We also plan to expand geographically to meet the growing needs of our customers across the world.”
— Dr. Oliver Trinchera, Co-Founder and Co-CEO of �����ؿ�

“�����ؿ� has defined a new category within IoT and orchestration software. Its cloud platform can gather localization data in real time and translate it simultaneously into powerful actions for customers. We are excited to support co-founders Oliver Trinchera and Alexander Hüttenbrink in scaling �����ؿ� and believe they have the vision and track record to define the future of automation technology in industry and sports.”
— Michael Kaczmarek, Managing Director at THL

THL invested in �����ؿ� through both its flagship Fund IX and its Automation Fund, the private equity industry’s first fund dedicated to automation-related businesses. Mr. Kaczmarek and Jim Carlisle, Managing Director and Head of THL’s Automation Fund, will join �����ؿ�’s Board of Directors alongside Michael Süß, Chairperson of the Oerlikon Board of Directors and former Member of the Siemens AG Managing Board, and Carl-Peter Forster, former member of the BMW Board of Management and former CEO of General Motors Europe and Tata Motors.

“Automotive production at the BMW Group is a lot like top-flight sport in that it’s about high-performance processes. The real-time locating platform IPS‑i forms the backbone for fully digitalizing our production. It’s an innovative operating system that makes our highly complex manufacturing processes transparent and raises efficiency in production even further. We are now intensifying our well-established, long-standing partnership with �����ؿ� by acquiring a stake in them. Together, we want to set new standards in digital production steering.
— Milan Nedeljković, Board Member for Production at BMW AG

“Deutsche Telekom’s strategic investment in �����ؿ� strengthens the IoT partnership between our two companies, through which we offer manufacturing customers real-time location-based automation solutions. Deutsche Telekom’s 5G capabilities also pave the way for co-development opportunities between our two companies. We are excited to continue partnering with such an innovative company.”
— Dennis Nikles, CEO of Deutsche Telekom IoT GmbH